Marketing and Brand Management

Master degree center
1 year; 1.5 years
Mode of study

Specific courses:

  • Brand Communications
  • Client Relationship Management
  • Brand Engineering
  • Digital Branding
  • Automatized Marketing
  • Creative Branding Strategies

Expected knowledge and skills after acquiring qualification:

This program aims to ensure systematic knowledge and integrated practical skills in following areas:

  • Brand research, analysis and diagnostics
  • Planning and organization of the companies’ branding processes and branding communications
  • Brand design and brand audit.

Employment opportunities upon graduation:

Graduate students have a wide range of opportunities for professional career in Bulgaria and abroad. They can pursue realization as:

  • Chief specialists and experts in brand communications, business development and brand designing
  • Research and analysis managers in brand management
  • Development-design managers in brand planning and strategies
  • Functional specialists and operating business activity performers