Advertising and Media Communications

Faculty
Master degree center
Duration
1 year; 1.5 years
Language
Bulgarian
Mode of study
Full-time

Specific courses:

  • Marketing Research
  • Marketing Communications
  • Marketing Management

Specialized courses:

  • Advertising campaigns and event marketing in distribution channels
  • Creativity and conflictology in advertising
  • The language of business and media communication
  • Communications and media manipulations (elective)
  • Risk Management of Communication (elective)
  • Digital and Social Media (elective)
  • Media Politics and Regulations (elective)
  • Ethical principles and rules in advertising
  • Computer technologies in advertising and media communications
  • Advertising Engineering and Design
  • Master Seminar

Expected knowledge and skills after acquiring qualification:
The graduated students improve their knowledge and skills to manage promotional activities and improve communication in companies. They can use more efficient the communication marketing channels.

Employment opportunities upon graduation:
The graduates of educational qualification degree "Master" in "Advertising and media communications" major eventuate in the following areas:

  • as functional professionals, in specialized advertising and media agencies, media, and also in business organizations, regardless of their industry affiliation, such as industrial, commercial, construction, etc., Incl. and non-profit organizations;
  • as researchers and analysts in the advertising and media industry;
  • as senior professionals in the advertising and media industry of middle and senior management levels;
  • as design-professionals and managers of advertising and media campaigns.