Corporate Marketing

Faculty
Master degree center
Duration
1 year; 1.5 years
Language
Bulgarian
Mode of study
Full-time

Specific courses:

  • Market Research
  • Marketing Management
  • Consumer Behaviour

Specialized courses:

  • Distributing Practices and Decisions
  • Corporate Marketing Strategies
  • Client Relations Management
  • Marketing Diagnosis and Auditing
  • Corporate Communication and Public Relations
  • Innovation Marketing
  • Master Seminar
  • Corporate Marketing Security (elective)
  • Data Bases Marketing (elective)
  • Marketing of Organised Markets (elective)

Expected knowledge and skills after acquiring qualification:
Graduates of this programme can effectively plan, coordinate and manage marketing activities in various organisations. They are able to perform diagnosis of marketing activities, to manage effectively business communications and to improve market positions of firms.

This programme aims at providing systematic knowledge and practical skills integrated in the following areas:

  • Company marketing management and their market development;
  • Marketing research, diagnostics and company auditing;
  • Customer relations management, marketing modeling and innovative marketing;
  • Communication and distribution practices and solutions in companies;
  • Corporate marketing strategies and marketing security.

Employment opportunities upon graduation:
Graduates have the opportunity for widen professional realizations as leading experts in marketing and business management, modeling and systems, in educational and research organization, as risk managers in profit and non-profit organizations. They can work as:

  • functional specialist in marketing and financial management of companies;
  • researchers and analysts in marketing research, diagnosis and sales for corporations;
  • chief experts in corporations, marketing directorates, divisions;
  • experts in corporate marketing problems, solutions and projects;
  • experts in corporate marketing innovation;
  • marketing consultants and others.