Sales Management and Merchandising

Faculty
Master degree center
Duration
1 year; 1.5 years
Language
Bulgarian
Mode of study
Full-time

Specific courses:

  • Marketing Analysis
  • Marketing Management
  • Consumer Behavior

Specialized courses:

  • Sales Management
  • Management of Relations with Customers
  • Distribution Practices and Solutions
  • Sales Stimulating (elective)
  • Sales on Internet (elective)
  • Creative Thinking
  • Information Technologies in Sales
  • Commercial Logistics and Merchandising
  • Sales Behavior
  • Master Seminar

Expected knowledge and skills after acquiring qualification:
Students acquire knowledge and skills in sales management in companies, and they can use it to boost sales. Skills of creativity in sales management and a better understanding of customer behavior are created.

Employment opportunities upon graduation:
The graduates in master major "Sales management and merchandising," with an educational and qualification degree "Master in Economics, sales specialist, eventuate as: purchases/sales managers; heads of sales departments; logistics managers; heads in distribution departments; sales agents; sales assistant; sales representative; salesman; sales consultant (promoter); distributors; sales associates and others.