Digital Media and PR

Faculty
Faculty of Management
Duration
4 years
Language
Bulgarian
Mode of study
Full-time

Special courses:

  • Digital Marketing Research
  • Fundamentals of Digital Media and PR
  • Public and Customer Behavior
  • Regulation and Ethics of Digital Media and PR
  • Content Creating and Management
  • Social Media
  • Corporate Communication Management
  • Marketing Analysis in Digital Media and PR
  • Digital PR: Strategies and Practice
  • Interactive Design and Applied Programming
  • Innovation and Digital Information

Expected knowledge and skills after acquiring qualification:
The taken courses during the period of study include all key-components of marketing: digital marketing research, branding, social media, public and customer behavior, corporate communication management, fundamentals of digital media and PR, online rntrepreneurship, digital PR. Another focus is placed on developing practical-applied skills and competences for marketing project management in the digital field.

Employment opportunities upon graduation:
The degree receives vast support from business organizations inside and outside the country. It guarantees а successful realization in the labor market and is a premise for starting a successful business. The areas of preferences for future career development are at the positions:

  • Media specialist
  • marketing and advertising specialist
  • Marketing analyst in the field of Digital development
  • Sales specialist
  • PR agent
  • Advertisement agent